Marketing for Women - The Soccer Mom‏

Posted by Liat on 11/03/2008

"The soccer mom myth" is a wake-up call about who today's female consumer really is, how she really thinks, and why she really buys - both online and offline. Prepare to kick the Soccer Mom myth to the sidelines and learn how to market to women in a way that translates into more customers AND bigger profit.

Today, female consumers have more power than ever, and traditional methods of marketing and advertising to stereotypes like "Soccer Mom" are failing. Businesses and corporations are now asking:

 » Who is the real female consumer?

 » How do you discover her real motivation for buying?

 » Does a woman process advertising messages differently than a man?

 » How do you create a message that gets her attention and compels her to do business with you?

 » How do you market to women without alienating men?

 » How do men and women use the Internet differently?

 » Which marketing mediums are most effective for reaching women?

Here you can read sample chapter, enjoy and absorb.

P.S

Since we've opened "blogla" we get a lot of questions and requests  asking for tips and professional consulting referring to women marketing. we would like to offer you an open line for questions and consulting cause we believe that a company who understand that women needs a different strategy and attitude - is a growing company, no matter how big it is. please feel free to contact us.