Comic Relief‏

Posted by Liat on 27/08/2009

Ive got lots of complains from my friends abroad wining they cant read the last two posts cause they were in Hebrew… well sorry guys but sometimes it just easier for me to write in Hebrew, you know:).
During the last few days  i was thinking about the creative side of pregnancy and the huge potential it has. i [...]

 ?Whats New‏

Posted by Liat on 24/06/2009

Well, unfortunately not much…

Funny ah? take a deep breath, its getting worse..
Duncan Quinn. Suits for men who hate women - no link for you.
 

This commercial for Australian tampon brand Kotex U left me speechless. a beaver?! WTF?!
But than Ive found this one:

I have a revolutionary idea for all of you creative guys-hire a women, you [...]

 ?Offensive or Progressive‏

Posted by Liat on 03/04/2008

Please take a moment, watch those ads and let us know how they make you feel.

"48 years experience in handmade lingerie"

"Polo Ladies cup has started. Women only"
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Is it just us?! we really find it hard to believe that on 2008, even the greatest and biggest brand still don't understand and assimilate that women are [...]

 Wanted: creative ads for women‏

Posted by Liat on 05/02/2008

How come almost every ads i see or watch annoy me?!
i really do not understand how come ads for women should come out almost offensive or just miss the (women) point.
i was thinking about it for a long time. I've been working among marketers and advertisers for quiet a while and i know how this [...]