??YAHOO SHINES‏

Posted by Liat on 01/04/2008

Yesterday yahoo has launch "shine"!
according to cnet - "SHINE" is a new Web site aimed at women… The site will feature original blogs and content from major publishing partners including Conde Nast, Hearst, and Time. The site is Yahoo's latest foray into vertical sites, which include the popular Yahoo News and Yahoo Finance, as well [...]

 Marketing for Women - The Soccer Mom‏

Posted by Liat on 11/03/2008

"The soccer mom myth" is a wake-up call about who today's female consumer really is, how she really thinks, and why she really buys - both online and offline. Prepare to kick the Soccer Mom myth to the sidelines and learn how to market to women in a way that translates into more customers AND [...]

 women rules!!111‏

Posted by Liat on 02/03/2008