?Whats New‏

Posted by Liat on 24/06/2009

Well, unfortunately not much…

Funny ah? take a deep breath, its getting worse..
Duncan Quinn. Suits for men who hate women - no link for you.
 

This commercial for Australian tampon brand Kotex U left me speechless. a beaver?! WTF?!
But than Ive found this one:

I have a revolutionary idea for all of you creative guys-hire a women, you [...]

 Boobs Time!‏

Posted by Liat on 16/06/2008

Got ya! i mean boobs ads time
Take a look at those ads and let me know what you think; ok?
1. "HOW DO YOU CALL THEM"?

2….THE CHINESE BUS BRA…

3.NO WORDS AD…

4. WTF Ad FOR "WONDERBRA"

5. BIG BOOBS?!

WELL, WHAT DO YOU SAY? WHICH ONE WOULD YOU BUY? WHICH ONE YOU WILL N E V [...]

 ?Offensive or Progressive‏

Posted by Liat on 03/04/2008

Please take a moment, watch those ads and let us know how they make you feel.

"48 years experience in handmade lingerie"

"Polo Ladies cup has started. Women only"
1

2

 
Is it just us?! we really find it hard to believe that on 2008, even the greatest and biggest brand still don't understand and assimilate that women are [...]

 Marketing for Women - The Soccer Mom‏

Posted by Liat on 11/03/2008

"The soccer mom myth" is a wake-up call about who today's female consumer really is, how she really thinks, and why she really buys - both online and offline. Prepare to kick the Soccer Mom myth to the sidelines and learn how to market to women in a way that translates into more customers AND [...]

 איפה נגמר האופי ומתחיל היופי?‏

Posted by Liat on 02/03/2008

בכתבה שפורסמה הבוקר במוסף "גלריה" של עיתון ה"ארץ" (ניו יורק טיימס במקור-source), מדווח כי בלוגריות שכותבות על תעשיית ה"ביוטי", הפכו להיות מחוזרות מצד חברות התמרוקים "אותן בלוגריות שהתחננו עד לא מזמן לקבל דוגמיות מקבלות כעת משלוחים עם הבשמים והגלוסים הלוהטים ביותר, כל מוצרי האיפור שיוכלו להעלות בדמיונן ובמקרים רבים גם מוצרים שעורכות מדורי היופי מכנות [...]

 Wanted: creative ads for women‏

Posted by Liat on 05/02/2008

How come almost every ads i see or watch annoy me?!
i really do not understand how come ads for women should come out almost offensive or just miss the (women) point.
i was thinking about it for a long time. I've been working among marketers and advertisers for quiet a while and i know how this [...]

 The 7 Biggest Mistakes in Marketing to Women Online‏

Posted by Liat on 29/01/2008

 
  
in her super important book Holly Buchanan writes about the online women consumer
Women are shopping online in record numbers. The Internet is the perfect fit for women’s increasingly busy lives. Recent studies show women and men do not shop the same way online. Do you know what those differences are? Are you creating the best possible [...]